Analysis of Marketing
Target Audience Mindmap
TARGET AUDIENCE This mindmap was designed to gather our thoughts on a profile of our typical audience. The proposed target age range is 15-22, however Horror can certainly appeal to older adults as well. The age is limited to 15 minimum as this will be the age certificate of the film. Factors from what they eat to what they spend their money on were all considered and questioned. Finding out what they would spend their money on gives us an indication of how much they might be willing to pay for a magazine or whether they would buy one at all. Each aspect should be remembered whilst creating each film product in order to produce something that has the greatest appeal to our target audience. Answers to what they might read or watch could provide ideas for intertextuality and references to be made in the trailer. Also, as many teenagers spend vast quantities of time on the Internet, this may direct marketing strategies and the use of hashtags in the trailer which are more comm...
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